With South Africans spending considerable time online, local businesses have a unique opportunity to connect with their communities through targeted digital marketing. Crafting authentic, locally relevant content can capture attention and foster customer loyalty.

In our rapidly evolving digital landscape, the concept of the "Attention Economy" has become increasingly pertinent.

South Africans are at the forefront of this shift, with an average of 9 hours and 37 minutes spent online daily, surpassing the global average by nearly three hours.

​
This extensive online engagement has led to concerns about diminishing attention spans. However, the often-cited claim that humans now have shorter attention spans than goldfish is a myth. Goldfish possess impressive memories, capable of recalling tasks and navigating mazes even after extended periods.

​
In South Africa, social media plays a significant role in daily life, with users averaging 3 hours and 36 minutes per day on these platforms.

At LoveLocal, we champion the power of community and the importance of mindful engagement in this attention-driven era. Let's prioritize meaningful interactions and support the local businesses that form the backbone of our neighbourhoods.​ These businesses are often owned by our neighbours, friends, or fellow parents. By choosing local, we not only receive personalised service but also bolster our local economy, ensuring that our communities thrive.